LimitX was built from my own experience racing triathlon, the good and the bad. I didn't start as a natural athlete. I've had races where everything came together, and others where injury, poor pacing, or a bad day on the course taught me more than any plan on paper ever could.
Training across sprint, middle-distance and full Ironman events showed me how much difference a properly structured, personalised plan actually makes compared to a generic one. That's the gap LimitX is built to close.
I hold a degree in Sport Management and Coaching, and I've spent the last two years coaching triathletes across every distance. Outside coaching, I race myself, most recently taking on Ironman Wales.
The Journey, The Lessons, The Vision
My Coaching Philosophy
The athlete always comes first. That's not a slogan, it's the actual difference between working with a person and working with an app.
An algorithm can adjust your numbers. It can't tell when you're having a rough week at work, when you're not sleeping, when something in life has knocked your motivation. I can, because I'm actually paying attention to you specifically, not running you through a template.
We're all ambitious. Every one of us wants to get faster, go further, hit that goal we've set our sights on. But we're also amateur athletes with lives to live, jobs to show up for, and people who matter more than a Strava segment. Part of my job is helping you chase big goals without losing sight of that. Listen to your body, take training seriously, and still have fun along the way. All three of those things can be true at once.
Beyond the Training Plan
LimitX has always been about more than a spreadsheet of sessions. It's about building something that feels like it's actually got your back. That's why next year we're organising a LimitX weekend away, details still being finalised, but every LimitX athlete will get the chance to come together, train, and do what we all love, in person, as a group. As a LimitX athlete, you'll get priority access to this event before it's opened up more widely.
What You Get as a LimitX Athlete
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A training plan built entirely around you, not a generic template
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A coach who adjusts your plan based on how you're actually feeling, not just what the data says
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The chance to connect with other LimitX athletes in person, including at the annual weekend away
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Support that goes beyond race day: structure, encouragement, and honest conversations when you need them
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Priority access to LimitX events, including the upcoming weekend away
The Bottom Line
I've had the highs and the setbacks. I know what it feels like to chase a goal that seems just out of reach, and I know what it takes to actually get there. My job is to give you the structure, the support, and the belief to do the same, and to make sure you enjoy the journey while you're at it.
The future favours the bold.
Let's find out what you're capable of.